S2E24: Brewing Beer at the Edge Pt. 2 - Dell & Exhibit 'A' Continued

March 30, 2023

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S2E24: Brewing Beer at the Edge Pt. 2 - Dell & Exhibit 'A' Continued

This episode is a continuation of our interview with Matthew Steinberg, Co-Founder of Exhibit ‘A’ Brewing Company, and Pierluca Chiodelli, Vice President Engineering Technology & Edge Portfolio Product Management and Customer Operations, Dell Technologies.

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Matthew Steinberg

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Pierluca Chiodelli

Episode Transcript

Episode Summary:

This episode of Over the Edge features a continuation of our interview between Matt Trifiro and Matthew Steinberg, Co-Founder of Exhibit ‘A’ brewing, and Pierluca Chiodelli, Vice President Engineering Technology & Edge Portfolio Product Management and Customer Operations, Dell Technologies.

Matthew and Pierluca come together to continue their conversation on Dell Technology’s work with Exhibit ‘A’ brewing. They discuss why the partnership is essential, and what makes it work as well as it does.

Matthew describes how tech influences his brewery. Pierluca explains why Dell Technologies works with small businesses to implement edge technology. Together, they’ve built a successful project where Dell works at new scales, and Exhibit ‘A’ produces high quality beer with higher speed.

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Key Quotes:

Matthew:

"We can't just start spending money on technology without having a real ROI. This is just a really amazing opportunity for us to look at a lot of these pain points and challenges that we have as a small business and work with edge technology and Dell to really find the sweet spot to make us the most efficient we can be, creating the best products we can, and adding a value to our business."
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Matthew:

"Because we don't fully understand the technology, we rely on Pierluca and his team to share with us what that technology's gonna do for us. I'm not looking for a fit, I'm looking for an add. You know, I want this to improve what we do, not just kind of like status quo. So that's really important for us. And obviously just the straight value that it adds to our small business."
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Pierluca:

"Having the connection with Dell that can scale and can breed the technology to all type of people, from a small business, like Exhibit A, to large implementation. And so having an ecosystem, and that ecosystem can run in a platform like we are building, then allow you to bring them to multiple people. Not only to the very large one that they can permit themselves to have an army of people coming there and develop their own solution."
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Pierluca:

"That's exactly one of the challenge that we took upon when we decide to go to the edge. And when we decide to go to the edge, not just with the fact that we go in and place the normal compute. It's to understanding, right? And Dell is embarking in this adventure that we start about three years ago with very few people and now we have an entire bu, right, that is looking at this stuff. So what is intriguing is really, that point that, At the edge, you need to understand how you input the things that someone is doing, right? Their core processes, their outcome. Right? It's all about the outcome."

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Show Timestamps:

02:25 How tech fits into the brewing industry

03:22 Measuring the success of implementing edge

05:13 Dell’s goal with Exhibit A

07:19 How small businesses can deploy edge technology

10:46 The tech learning curve

14:04 Scaling technology for everyone

15:37 Weighing cost vs. ROI

17:30 How Matthew manages his cashflow

20:17 Dell’s shifting business model

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Sponsor:

Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we’re here to help you simplify your edge so you can generate more value. Learn more by visiting DellTechnologies.com/SimplifyYourEdge for more information or click on the link in the show notes.

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