This episode of Over the Edge features an interview between Matt Trifiro and Stephanie Atkinson, CEO, Founder, and Principal Analyst/Consultant at Compass Intelligence.
For more than 25 years, Stephanie has provided strategic insights, key trends, market intelligence, industry modeling/forecasting, and advisory services to technology companies, enterprise executives, and government leaders across the globe. She is the founder and CEO of Compass Intelligence, a leading tech advisory and market research firm based in Texas, and recently founded vMarque.com, serving SMBs with branding, web design, and marketing. Her knowledge base and expertise are centered around telecom, IT, mobile, IoT, emerging technology, and various high-tech topics.
In this episode, Stephanie talks about the hype behind the variances of edge computing, including the results from her Business Edge Report that give insights on the thought processes of business users and technology decision makers, and where money is being spent and how it is being used in the world of technology. She also talks about the future of the Internet of Things, the importance and applications of automation, and provides advice for women working in technology.
“The one thing that I like to just hammer to my customers is I think that we over-hype technology each and every day and we need to be simplifying it. So the biggest takeaway is that we need to simplify not only how we’re communicating with the customers, but we need to do our homework to better understand their ecosystem and the vendors that they’re working with. That’s not just technology vendors, but their entire ecosystem. Because, if we don’t understand their industry and what’s going on with their day to day work, then that technology is something that over-complicates some of the things that they’re working on. They don’t want to hear about some gizmo or IoT. They want you to help solve problems.”
“We as an industry have to get away from the technology jargon and really start getting closer to our customers, applying it to their use cases, and speaking in their language. We continue to have a massive gap there. That’s a big area that we help our customers with today.”
“We are looking at patterns. We’re applying machine learning and artificial intelligence. And, we’re working to bring together the human and the digital world, as we continue to automate businesses and operations. This is the evolution that we’re in right now.”
(02:10) Stephanie’s Background
(04:03) Branching out into other Technologies
(07:13) Benefits of IoT and Machine to Machine Communication
(13:10) Compass’ Client Base and Needs
(14:10) Biggest Trends Not Obvious to Others
(16:36) The Metaverse isn’t a Brand New Took
(17:25) Getting Closer to Understanding, Supporting, and Communicating with the Customer
(18:55) The Business Edge Report Results and Findings
(23:49) Getting Smart with Value Added Reseller Relationships
(26:30) Efforts in Edge Computing
(28:52) Examples of Real-time Data Intelligence
(31:26) The Importance of Security on the Edge
(35:50) Hybrid Approach to Edge and Cloud Computing
(37:55) Simplicity of Implementing Plug and Play Solutions
(38:60) Seamless Exchange of IoT Data On a Global Scale
(43:40) Having a Strategic Perspective and Plan
(45:36) Advice for Women in Technology
Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we’re here to help you simplify your edge so you can generate more value. Learn more by visiting DellTechnologies.com/SimplifyYourEdge for more information or click on the link in the show notes.