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Real-time Data Intelligence with Stephanie Atkinson CEO, Founder, and Principal Analyst and Consultant, Compass Intelligence
In this episode, Stephanie talks about the hype behind edge computing, the future of IoT, the importance and applications of automation, and provides advice for women working in technology.
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For more than 25 years, Stephanie Atkinson has provided strategic insights, key trends, market intelligence, industry modeling/forecasting, and advisory services to technology companies, enterprise executives, and government leaders across the globe. She is the founder and CEO of Compass Intelligence, a leading tech advisory and market research firm based in Texas and recently founded vMarque.com serving SMBs with branding, web design, and marketing. Her knowledge base and expertise are centered around telecom, IT, mobile, IoT, emerging technology, and various high-tech topics.
Mrs. Atkinson has been recognized as one of the top 100 B2B thought leaders and influencers to follow in 2020, 2021 and 2022 by Thinkers360, and was listed as the #2 top thought leader and influencers in the Internet of Things. She has also been listed among the Top 20 in the IoT Premier League by IoT Community, Top 100 Wireless Technology Experts by Today’s Wireless World, and the 50 Most Influential Women in Internet of Things by IoTi. She is an author of CIO.com, is an influencer at IDG Tech, and has been quoted in numerous publications including CNN Money, Wall Street Journal, USA Today, and CEO Magazine. She is a speaker or moderator at tech events including IoT World, CES, MWC Americas, and others.
Mrs. Atkinson serves as an executive/board advisor for Silverwood Partners, Moab Foundation, and Texas A&M Engineering Technology and Industrial Distribution Department. She recently founded and is serving as president of ElevateOurKids.org, a non-profit to help bridge the digital divide in K-12 Education by fundraising and providing laptops to students in under-served/under-resourced communities. Ms. Atkinson held previous positions at Frost & Sullivan, In-Stat/MDR (Reed Business), Texlink Communications (formerly Taylor Communications), and Alcatel USA.
Ms. Atkinson holds a B.S. in Industrial Distribution from the College of Engineering at Texas A&M University and an M.B.A. with a concentration in Management of Technology from the University of Texas at San Antonio. She also volunteers at the McFerrin Center for Entrepreneurship at Texas A&M University, The Aggie Women Network, and Heritage School in Fredericksburg, TX. In addition, she runs a skincare business, Skincare Unleashed. She resides in Bandera, Texas, the ‘Cowboy Capital of the World,’ with her husband and 2 sons.
This episode of Over the Edge features an interview between Matt Trifiro and Stephanie Atkinson, CEO, Founder, and Principal Analyst/Consultant at Compass Intelligence.
For more than 25 years, Stephanie has provided strategic insights, key trends, market intelligence, industry modeling/forecasting, and advisory services to technology companies, enterprise executives, and government leaders across the globe. She is the founder and CEO of Compass Intelligence, a leading tech advisory and market research firm based in Texas, and recently founded vMarque.com, serving SMBs with branding, web design, and marketing. Her knowledge base and expertise are centered around telecom, IT, mobile, IoT, emerging technology, and various high-tech topics.
In this episode, Stephanie talks about the hype behind the variances of edge computing, including the results from her Business Edge Report that give insights on the thought processes of business users and technology decision makers, and where money is being spent and how it is being used in the world of technology. She also talks about the future of the Internet of Things, the importance and applications of automation, and provides advice for women working in technology.
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Key Quotes:
“The one thing that I like to just hammer to my customers is I think that we over-hype technology each and every day and we need to be simplifying it. So the biggest takeaway is that we need to simplify not only how we’re communicating with the customers, but we need to do our homework to better understand their ecosystem and the vendors that they’re working with. That’s not just technology vendors, but their entire ecosystem. Because, if we don’t understand their industry and what’s going on with their day to day work, then that technology is something that over-complicates some of the things that they’re working on. They don’t want to hear about some gizmo or IoT. They want you to help solve problems.”
“We as an industry have to get away from the technology jargon and really start getting closer to our customers, applying it to their use cases, and speaking in their language. We continue to have a massive gap there. That’s a big area that we help our customers with today.”
“We are looking at patterns. We’re applying machine learning and artificial intelligence. And, we’re working to bring together the human and the digital world, as we continue to automate businesses and operations. This is the evolution that we’re in right now.”
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Show Timestamps:
(02:10) Stephanie’s Background
(04:03) Branching out into other Technologies
(07:13) Benefits of IoT and Machine to Machine Communication
(13:10) Compass’ Client Base and Needs
(14:10) Biggest Trends Not Obvious to Others
(16:36) The Metaverse isn’t a Brand New Took
(17:25) Getting Closer to Understanding, Supporting, and Communicating with the Customer
(18:55) The Business Edge Report Results and Findings
(23:49) Getting Smart with Value Added Reseller Relationships
(26:30) Efforts in Edge Computing
(28:52) Examples of Real-time Data Intelligence
(31:26) The Importance of Security on the Edge
(35:50) Hybrid Approach to Edge and Cloud Computing
(37:55) Simplicity of Implementing Plug and Play Solutions
(38:60) Seamless Exchange of IoT Data On a Global Scale
(43:40) Having a Strategic Perspective and Plan
(45:36) Advice for Women in Technology
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Sponsor:
Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we’re here to help you simplify your edge so you can generate more value. Learn more by visiting DellTechnologies.com/SimplifyYourEdge for more information or click on the link in the show notes.
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Links:
Connect with Stephanie on LinkedIn
